Don’t refresh your screen. Don’t rub your eyes. What you see above is a championship that has stood the test of time in one form or another. The stories surrounding this belt and its lesser counterparts bring in a loyal audience, providing dependable ratings and life blood for up and coming television networks like USA Network and SyFy (we’ll talk about that questionable name change at a later date).
These stories have been retold for more than four decades with new cast members and new twists, using various forms of media to immerse fans in a complex milieu. They manage to sell out stadiums made for teams that couldn’t hope to do the same. And the man that holds this belt has managed to develop an extremely diverse skillset: stage fighting, choreography, stunt work, public speaking, improvisation, marketing, and acting. Trust me. He’s earned this, and the fanfare that comes along with it. We’re not here just to talk about the WWE Championship, but World Wrestling Entertainment as a whole, and how it taught me a few very important lessons in storytelling.